The importance of image in your dental clinic

Transmitting a good image of a dental clinic is the first step to differentiate it from the competition and get patients not only to come for a first visit, but to stay. A quality image It is built from the key spaces of your dental clinic . Do you know what they are? The physical spaces of our center are a fundamental part of the image of the clinic that we project to patients, but they are often very neglected .

How to improve them to enhance the image of a dental clinic?

Spaces: key to the image of a dental clinic

The objective is that the patient's journey through these 5 spaces builds an excellent experience in your clinic. How to get it? We give you the keys:

1. The exterior of the dental clinic

E The exterior is the first thing that patients will notice about our clinic . It sounds obvious, but there are many clinics that have very neglected their external image. Don't forget that it's about your showcase . It is a great opportunity to make a positive first impression, which will make your patients have a good disposition when entering the clinic.

2. The reception

It is essential that the reception is orderly, clean and not saturated, to receive our patient as soon as they enter.

3. The waiting room

The experience that the patient has in the waiting room will largely determine his attitude in the box. Based on the assumption that the wait should be minimal, at Eusklinic we give you some tips to make it as pleasant as possible and help us differentiate our clinic:

• Think about your patients . The type of patients (children, elderly...) who visit you will need specific seats and it is essential to seek maximum comfort.
• Neutralize the sound of the turbines . It is a detail that we often neglect but it can make our patient very nervous. Listening to the sound of the turbines while you are waiting will be anything but pleasant. So that the patient enters the box with a good predisposition, we advise neutralizing sounds that impact in a negative way.
• Using background music . Have you heard about auditory marketing ? It allows us to generate sensations of all kinds and can be a great ally to relax our patient. Important: Be careful with the style of music . We do not want the patient to enter the box in a way that is not relaxed.
  • Distract vs explain . Most clinics continue to provide their patients with gossip magazines that may not interest them, or newspapers that they may have already read. The moment of waiting is ideal to take them into account and capture their attention by presenting our dental clinic. For example, projecting images of our team on television, giving basic information about our treatments...

4. The box

One of the most important spaces arrives, in which the image of a dental clinic is played . It is the place where the patient receives the first visit, the treatments... It is essential that this space is clean and that there is nothing that the patient can associate with the previous visit . Another key aspect in the box is the smell. Did you know that it is the sense that generates the most impact? Unconsciously, smell is associated with concepts and conditions our comfort. So, How do we get patients to associate the smell of our clinic with something positive? It is not a matter of changing the air freshener weekly, but of neutralize the typical smell that is associated with the consultation.

5. The office to present the treatment plan

We understand the office of a dental clinic as a specific, comfortable, pleasant place..., to be able to present the treatment plans. There are many clinics that do not have this space. Talking about treatment plans at the reception is a very common mistake, which can make both the patient to whom we explain and the one who has just arrived uncomfortable. We advise you have a separate, closed and quiet space , where we can chat calmly with our patient. a trick : also have in this space personalized material of the clinic's image: toothbrushes, toothpaste... The small details make the difference.

Other places that influence the image of a dental clinic

In addition to these key spaces, there are other areas of the clinic that form a positive or negative image. For example, places as essential as toilets: a poorly maintained bathroom or one with bad odors can tarnish the good image that we have managed to project of our clinic.