Why you should send your new patients a welcome email

Article

Giving your new patients the best experience at your dental clinic starts long before they set foot in it. Every time a contact is made; whether through traditional marketing channels, by phone, email or in person; you should earn their trust and build your relationship. The first important step in patient communication is when they choose your dental clinic and schedule their first appointment, and a patient welcome email is a great opportunity to lay the foundation for a long-lasting relationship.

A welcome email doesn't have to replace a new patient welcome package. Simply adding it to your new patients in the onboarding process has many benefits. Here are some reasons to start sending them:

It's immediate

They will be more likely to open and read the email and will appreciate the timeliness of the information.

Easy access to what you need

Include the date and time of your first appointment, links to new patient pages (for example: what the process will be like during your first visit to our clinic), and any other information you may need when you meet for the first time. Through their phone, they will be able to add the appointment directly to their calendar.

You can learn more

With a welcome email, you can share links to your website content and help your new patient learn more while earning your trust before they set foot in your clinic. Links to your team's biographies, frequently asked questions, and helpful articles about your oral health. You can even share more about your story, so they can learn not only what you do, but also why you do it. Linking a video of the clinic welcoming them will get them used to hearing you speak, comfort them, and make them less nervous for their first appointment.

It's easy to share

If a friend or family member comes to mind, it's easy for them to forward an email or send them a link and make an introduction.

A well-structured, personalized welcome email is a great way to start a new relationship with the patient. Take the time to create your email and add it to your communication strategy to start seeing its benefits.